Author: John Jantsch
John Jantsch (born April 2, 1960) is an author, speaker, and marke ting consultant who specializes in assisting small businesses. He is the author of Duct Tape Marketing, The Referral Engine, and The Commitment Engine.
Jantsch grew up in Kansas City and attended the University of Kansas. In 2002, Jantsch created the DTM System, which trains and licenses small business consultants. Two years later he added the DTM Consultant Network.
Duct Tape Marketing offers marketing workshops and consulting to small businesses looking to expand. Jantsch suggests treating small business marketing systematically and not creating individual “marketing events.” One way to do this, Jantsch says, is to maintain a strong and consistent internet presence through blogs, social media, and forums tailored to small business interests.
Duct Tape Marketing
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In DTM-Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want.
In this audiobook you will learn the DTM system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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