Author: Ryan Deiss
Ryan Deiss has been called one of the world’s leading digital marketers by Shark Tank star, Daymond John. A best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today, he is undeniably a recognized expert on the digital era.
Conversion Summit Recordings 2019
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- A Plan
It is impossible to have a movement without a plan. Nobody wants to follow a leader without a map.
Do you have a plan people can tell others about?
Ask yourself, what is the step-by-step plan for success that you have created for your clients and customers?
- Answer Your Customers’ Questions
You need to come down and meet your customers where they are by answering their specific questions.
Why is Dave Ramsey so popular? One reason is because he answers the same questions over, and over… and over, again. He may be answering the same few questions about personal finance, but the question comes from a different person each time.
So answer your customers’ questions, no matter how many times you’ve said the same thing. New customers will have the same questions.
Use AnswerThePublic.com to find the questions your customers are asking and use Quora to answer those questions. Or create a FAQ section on your homepage like we do here…
Questions our customers frequently ask, placed on the DigitalMarketer homepage
So, ask yourself, what are 10-20 ultra-specific questions your customers are asking that you can answer?
- Speak in Absolutes
Tell your customers what they can and can’t do. This is a strategy you’ll see Dave Ramsey, Grant Cardone, and Gary Vaynerchuk using.
They speak in absolutes. Just like Gary does here.
Black and white photo of Gary Vaynerchuk speaking from stage with the quote “There has never been a better time, in the history of time, than right now to start a business.”
Love ’em or hate ’em. Agree with them or not, they stand for something. Speaking in absolutes tells people what you stand for.
If you qualify everything you say, you may never be wrong, and you may never piss anyone off, but you will risk sounding like you don’t stand for anything.
If you stand for everything, you stand for nothing, sort of thing.
So, use these words to convey your authority:
Going to happen
When you start getting haters, this is when you know your absolutes are working. This also means you have to be prepared to support your absolutes and be prepared to be challenged.
So answer this, what absolutes are you willing to maintain even in the face of haters?
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