Martha Amram – Value Sweep

Author: Martha Amram

• Trading books are a form of accounting ledger that contains records of all tradeable financial assets of a bank.
• Trading books are subject to gains and losses that affect the financial institution directly.

Value Sweep

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The stock market routinely values corporate growth opportunities. But inside companies, managers struggle to quantify the value of growth initiatives and to align internal valuations with those in the financial markets. “Value Sweep” is the first book to lay out a simple and transparent valuation method that works for the varied growth opportunities facing the modern corporation.

“Martha Amram has done the hard work of making it easy for nonspecialists to understand and use powerful modern techniques for valuing growth opportunities.

-Richard Schmalensee, John C Head III Dean, MIT Sloan School of Management

“Value Sweep will benefit both individual decision makers and collaborative teams as they struggle to identify high-potential growth opportunities, set priorities, and allocate resources effectively.”

-Ted Dintersmith, General Partner, Charles River Ventures

“Amram draws on academic advances in real options but puts her counsel into decision-ready format. A useful book for executives charged with evaluating exciting-but uncertain-high-growth investment proposals.”

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