A Walk Through Apple’s 10-K, Watch a hedge fund analyst study Apple’s accounts, and learn a process you can use to research any company
What Will You Learn?
In this online training, you’ll watch an experienced hedge-fund analyst tackle Apple’s latest 10-K and financials, page by page.
By doing so, you’ll gain a strong foundational knowledge of Apple. More importantly, you’ll see how a professional analyst goes about studying potential investments. So you can use my process to read and understand any company’s 10-K or annual report.
If you’re already comfortable with annual reports, you’ll find new ways to find stock-moving information faster. And if you aren’t fully comfortable with 10-Ks yet, you’ll go from confused to confident in just a few hours.
After taking this course, you’ll have a solid knowledge of Apple’s business and financials. With key insights into its financial condition, operating segments, and trends to watch out for.
What’s more, you’ll learn a hedge fund analyst’s process for using public accounts and reports to study a company. You’ll know how to ask the right questions in your analysis and where to find the answers. Not just for Apple, but for any public company.
Why Study Apple?
Along with being a company we are all familiar with, Apple is the biggest company in the S&P 500 Index as of April, 2023. Even if you don’t own Apple stock, it’s likely that you or people you know have exposure to its performance.
Apple is also Warren Buffett and Berkshire Hathaway’s biggest stock position. At teh time of writing, it took up over 35% of their US equity portfolio! Buffett is widely seen as the greatest investor of all time, so it is worth trying to see what he sees.
What This Course Isn’t
This training is not a valuation of Apple. Nor does it lead to any kind of buy or sell recommendation. Instead, this training gives you a detailed primer on Apple and how you can study accounts and 10-K filings to understand any public company.
I personally use this method to get an ‘initial look’ at any business I’m considering a full piece of research on. The methods in this training have served me for over 25 years as a professional analyst. After taking this training, you’ll be able to use them too.
About the author
Stephen (Steve) Clapham has 30 years of stockmarket experience as an equity analyst. He had a successful career as a highly rated sell-side analyst covering a number of sectors. He then moved to become a partner and head of research at two multi-billion hedge funds.
In 2018, Steve set up his training company, Behind the Balance Sheet, and hundreds of professional analysts, investors, bankers, and regulators have taken his Forensic Accounting Course. Some of the world’s top institutions rely on Steve to help their top analysts improve their skills. That expertise is now available to you!
In 2020, Steve’s book, The Smart Money Method, How to Invest Like a Hedge Fund Pro, was published by Harriman House and immediately went to #1 slot in Investing on Amazon in the UK and US. It has been enthusiastically received by professional and amateur investors.
Why Learn With Us?
World Class Training
This is the only place you can learn practical investing skills, straight from a former hedge fund Head of Research.
This course is aimed at serious individual investors. But I also train analysts at firms like Fidelity, Investec and Goldman Sachs. So you’re in great company!
Learn With Confidence
The lessons in this course are online and self-paced. This means you can pause, repeat, or rewind as much as you like. You also get lifetime access, so you can consult the lessons whenever you need them.
Full 30 Day Guarantee
This course is covered by a 30 day money back guarantee. If the lessons don’t give you a strong knowledge of Apple and how to carry out an initial company analysis, you won’t spend a penny.
Used by Professionals
“You teach what actually works in the real world. As a sell-side analyst, I can safely say that I have learnt a lot more from you than the CFA textbooks”



