Ryan Deiss – Traffic & Conversion Summit 2018

Traffic & Conversion Summit 2018

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21 Top Takeaways from Traffic & Conversion Summit 2018 that Every Digital Marketer Can Use to Help Grow Their Business

Every year, thousands of the world’s smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing at Traffic & Conversion Summit.

Today, we’re sharing the top takeaways from Traffic & Conversion Summit 2018 attendees, so you can learn the highlights and actionable marketing strategies of the Summit.

From Mari Smith to Daymond John to our own Ryan Deiss, our speakers dropped some biggies throughout the conference. If you weren’t able to attend, check out what you missed. If you were, let’s recap!

 

The Future of Marketing

It’s no secret that marketing is changing… fast.

During his Day 2 keynote presentation, Ryan Deiss said a marketer needs several traits to be successful in today’s market

And to really thrive in today’s rapidly changing market, the modern marketer needs to focus on the 3 C’s:

Conversations

Community

Customers

But don’t forget, while tactics and strategies may change, the core tenets of marketing stay the same…

 

Messenger Marketing

To successfully market to your audience, you’ll need to start a conversation with them. Just like you would at a coffee shop. This is conversational marketing.

 

One way to have that conversation is through messaging bots. And it turns out, messaging is how most consumers prefer to communicate with a brand.

 

So, what’s the best approach for conversational marketing using messaging bots? Here are several resources to get you started or hone your messenger marketing strategy:

Facebook Messenger Ads: How to Use Them in Your Business

Perpetual Traffic Episode 134: How to Follow Facebook Messenger Terms of Service in 2018 [Part 1 of 2]

Perpetual Traffic Episode 135: How to Follow Facebook Messenger Terms of Service in 2018 [Part 2 of 2]

But above all else, always remember to provide VALUE…

 

And if you’re looking to get started with video marketing or for some different strategies, here are several resources to get you started:

[Video Marketing] How Should You Deploy Video in Your Marketing Strategy? Find Out From 7 Marketing Experts Now

The Ultimate Guide to Facebook Video Ads

Perpetual Traffic Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Perpetual Traffic Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Aducational Video + Remarketing: A Winning Video Ad Formula

Business Growth

And there were no shortages of tips and strategies for growing and scaling your business. From how to approach risk-taking and innovation…

Author: Ryan Deiss

Ryan Deiss is a best selling author, founder of multiple companies collectively employing hundreds around the globe, and one of the most dynamic speakers on marketing in the United States today. Ryan is the founder and CEO of DigitalMarketer.com and Founder and Managing Partner of RivalBrands.com and plattr.com.